Simply put, Bookmarks are designed to mark your place in a book. They make great promotional handouts or sales items. Bookmarks are often colorful and showcase your company’s logo or a brief message. Because they are designed to be used for longer periods than many printed items, they are typically made from heavy weight, durable material.
The most common order options are 2″ x 7″ on 14 Pt. Gloss Cover stock. Almost always, Bookmarks are printed in full color on both sides (4/4).
Bookmarks are a great way to interact with your customers. They can be sold or a fun giveaway that customers will use over and over, which creates constant contact with your message, brand, logo, or list of services.
Since customers use Bookmarks in their day-to-day life, they are less likely to ignore or get rid of them. Bookmarks can have a long life in the hands of your customers. Months after they receive a Bookmark, customers are still interacting with your brand every time they open or close their favorite book.
Consider adding a QR code to your design to link directly to additional online information. This can be a great way to provide more detail than you would want to cram onto your Bookmark. Since a QR code can link to an online message, you can change the online message without the need to reprint the QR code.