Rack Cards are printed full color on heavy stock and designed for display in an industry standard 4″ wide rack, often with other information and offers.
The most common order options are 4″ x 9″ on 16 Pt. Gloss Cover stock. Almost always, Rack Cards are printed full color on both sides (4/4) and are coated UV 2 Sides.
Rack Cards are a printed tool that provides your information at a glance and in multiple copies, so that it is easy for people to take one. This makes them great for informational flyers with coupons, maps, or other promotions. Commonly used by companies promoting services at hotels, tourism boards, or other areas with a high volume of foot traffic, Rack Cards get a simple message across fast and are a good way to make people aware of your services.
Consider adding a QR code to your design to link directly to additional online information. This can be a great way to provide more detail than you would want to cram onto your Rack Card. Since a QR code can link to an online message, you can change the online message without the need to reprint the QR code.